On December 16, 2025, the National University of Ostroh Academy hosted the academic conference “New Media in Europe and Ukraine,” which was held as part of the Jean Monnet Module project “European Studies in Intercultural Communication: EU Experience for Ukraine” (No. 101126800 — EuCultCom— ERASMUS-JMO-2023-HEITCH-RSCH), funded by the European Union.
The conference was organized by the Department of Philosophy and Cultural Management and the Department of Journalism and PR Management. The main goal of the conference was to discuss key trends in the functioning of new media in EU countries and Ukraine. A separate focus of the conference was on our country’s European integration and the impact of the war on the media landscape.
During the presentations and discussions, conference participants addressed a number of pressing issues, including: key trends in the development of new media in Ukraine and Europe; the ethics of war reporting; ensuring the impartiality of European media; the role of Telegram channels in the Russia-Ukraine conflict, given their strategic importance in disseminating information and countering disinformation; the portrayal of Ukrainian refugees in European online media, based on research into how media discourse constructs social categorization and shapes public perception during humanitarian crises; the impact of disinformation on elections in European countries; Chinese influence on European narratives; and more.